Megan McCafferty's Cool Idea to Create Buzz...

Check this out on author Megan McCafferty's (retro)blog. She's holding a video contest starting now until the release date of her latest book Fourth Comings, asking readers to make 3-minute clips summing up what happened in any of her previous books in the Jessica Darling series and then post them on YouTube. Being quite the YouTube fan, I think this is a super cool idea and so in tune with her audience. I can't wait to see what her readers come up with.