Lisa Holton's New Venture...

PW reports that Lisa Holton, formerly of Scholastic, is launching Fourth Story Media:

Fourth Story will produce stories and content that spans multiple formats, including books, Web sites, online games, DVDs, audio/digital downloads and social networks. Its first series is The Amanda Project, an interactive, collaborative fictional mystery series for girls aged 12 to 14, told across a variety of different media including books, a Web site that features games and a social networking platform, a related series of blogs and satellite sites, music, and merchandise. Fourth Story, which owns all rights for the property, will produce the content for The Amanda Project with a creative team including Web design agency Happy Cog, young adult authors, artists and graphic designers. The project’s Web site will be up and running by the end of this year. Throughout the spring of 2009 Fourth Story will continue to build it, adding more features, and the first book—published under the HarperCollins flagship imprint—will come out in fall 2009. Seven more will follow.

Click here for the full report on Publishers Weekly's website.