Harry Potter in the News (surprise surprise!)...
Today I discovered a couple of interesting Potter pieces in the media. First The New York Times ran a piece saying the claim that reading the Harry Potter books helps turn kids into book lovers is overblown (which, if it's true, is unfortunate).
A Publishers Weekly article reveals that the Nielsen people have come up with a report offering all sorts of Potter-related statistics on books sales and movie sales, what they call The Potter Effect. Here are a few choice stats:
- Scholastic has spent from $300,000-plus to $900,000-plus on promotion for the various Harry Potter titles with a total of $3.6 million spent on U.S. promotion for all Potter-related books.
- 27.7 million copies of Harry Potter books have been sold in the U.S. since 2001.
- 51% of people in the U.S. are aware there's a new Harry Potter book coming out. (Do the the other 49% live under rocks or in biospheres or something? How do they not know?)
- 28% of people in the U.S. over the age of 12 have read at least one of the books. I am not among them--I've not read any of them.