Friday, January 16, 2009

Blogger of the Week:
Lisa McMann


I discovered YA author Lisa McMann when I began following her on Twitter. But when I read her author bio on Simon & Schuster's website and discovered we share a tremendous love for peanut butter (the world's awesomest food) that made me visit her website. And read her blog. And ask her to be my Blogger of the Week. Below she talks about her books and blogging.

For anyone not familiar with your
work, tell us about it.

The Wake trilogy is paranormal YA from Simon Pulse. The first book, Wake, came out last year and it's about a 17-year-old girl named Janie who gets sucked into other people's dreams, and how Janie learns to deal with her emerging powers with a little help from a mysterious, geeky-hot guy named Cabel who has creepy nightmares. Book 2, Fade, comes out February 10, and it continues the story of Janie and Cabe in their second semester of senior year.

The third book, Gone, is scheduled for spring of 2010.

When and why did you start blogging? What did you hope to accomplish?

I originally started blogging about four years ago, while I was still trying to write a novel that wasn't crap. At that time the blog's purpose was purely to entertain the small group of readers/friends I had. That blog has since disappeared, although I've kept some of the posts just in case I ever write a memoir. Heh.

My current blog began after I got my agent, Michael Bourret--a fabulous guy as you well know. This blog is purely to inform people about my books, contests, awards, etc. I still like to play and entertain, but I do that on Twitter and Facebook now, rather than on my blog.

Do contest work well for you promotion-wise? Any tips for other blogger on offering contests?

I do contests for two reasons. One, because I love to give stuff away. It's hella fun, and I feel like it's a way to say thanks to the readers who have supported me by buying Wake and making it a NYT bestseller. And two, because contests remind readers that my books exist and brings in new potential readers.

A word about promo: Back in my early days of selling real estate, my broker sent out newsletters every other month to his past clients. I suggested to him that maybe that was a waste of money--after all, who has time or inclination to read junk mail? They just throw it out. He said, "I don't care that they throw it away. The sole reason for sending newsletters to clients is for them to read my name or see my photo and remember that connection we had for a split second before they trash it. Because you never know when they're ready to buy another house. I want to make it easy for their brains to pull up my name again when it happens." That concept stuck with me.

As authors, we know we have limited time to make an impression. And promo gets old, fast. It's tiring, it's awkward--we'd rather write, not shill. There's a reason we hide out in our caves, writing, and that's because we are (typically) introverted. We don't do sales. Contests are a great way to keep the buzz going for your book without it feeling like it's in-your-face marketing.

To do a proper contest, you need to know who some of the book bloggers are. Get to know them--they rock. Many teen book bloggers do weekly roundups where they inform their readers about current contests. These bloggers are wonderful--they willingly help spread the word for you. Cynthia Leitich Smith also often posts contests on her amazing blog. Many book bloggers would love it if you send them a copy of your book. They'll review it and maybe give it away, or point people in the direction of your contest.

What other kinds of posts can visitors expect when they visit your blog?

Besides contests, I post news about my books, like any awards or nominations Wake has received (Cybils, Borders Original Voices, BN.com Best of 2008, BBYA, etc). I'll offer links to sites where readers can find widgets and screen savers and countdown clocks with a Wake theme. And I'll also post about other books I've read that have really touched me. Too, I have my Twitter widget on my blog so people can easily see what off-topic things I'm talking about elsewhere that day as well.

Could you offer any advice to authors new to the blogosphere?

  • Have a theme in mind when you start your blog.
  • Post on others' blogs a lot and get to know other the bloggers you enjoy reading, and those whose blogs are like yours.
  • It takes time to build a readership--work diligently on that by posting about interesting topics (think about what people might google that you happen to know a lot about) every other day or a few times a week.
  • Let people know on your fave message boards, your MySpace or Facebook, etc. that you are now blogging and invite them to come check out your contest. If you don't have books of your own to give away, offer somebody else's book as a prize. Or, do like Heather Brewer does for her vampire series--offer Vlad-themed hoodies. Or like A.S. King does for her awesome debut--offer very quick contests that are tons of fun and give away V.O.G.s (very odd gifts).
  • Be quirky and clever and word will spread. Also, you should definitely follow my blog, not only because I have two awesome contests going on right now, but because I just started that "follow me" feature and I want more followers than Alice Pope. ;-)

8 comments:

Vodka Mom said...

I'm on my way- as soon as kindergarten is over!!!

Teresa R said...

Wittiness lures me in almost as well as food; now I have to follow Lisa. There goes the last 3 free minutes of my day that I was going to devote to rearranging the laundry room.

Sarah said...

I enjoyed this post! The tips on blogging were so helpful. Now that I'm only working (as opposed to working and going to school) I'm scrambling for books to read.

I think I found some. : )

Margo Dill said...

Hi Alice,
I love your blog and your attitude :) and the market guide you edit. I was recently awarded a blog award, and I had to pass it on to blogs that I admire, so I am passing it on to you. You can check out all the details on my post today (January 18, 2009) at http://margodill.com/blog/. Thanks!
Margo Dill

Jessica Burkhart said...

Thanks for stopping by, Lisa! I enjoyed your post. :)

Gottawrite Girl said...

Yes, Lisa, thanks for talking with us! Blogging is involved, but worth it!!

fgeegf said...

情色電影, aio交友愛情館, 言情小說, 愛情小說, 色情A片, 情色論壇, 色情影片, 視訊聊天室, 免費視訊聊天, 免費視訊, 視訊美女, 視訊交友, ut聊天室, 視訊聊天, 免費視訊聊天室, a片下載, av片, A漫, av dvd, av成人網, 聊天室, 成人論壇, 本土自拍, 自拍, A片, 愛情公寓, 情色, 舊情人, 情色貼圖, 情色文學, 情色交友, 色情聊天室, 色情小說, 一葉情貼圖片區, 情色小說, 色情, 色情遊戲, 情色視訊, 情色電影, aio交友愛情館, 色情a片, 一夜情, 辣妹視訊, 視訊聊天室, 免費視訊聊天, 免費視訊, 視訊, 視訊美女, 美女視訊, 視訊交友, 視訊聊天, 免費視訊聊天室, 情人視訊網, 影音視訊聊天室, 視訊交友90739, 成人影片, 成人交友,

免費A片, 本土自拍, AV女優, 美女視訊, 情色交友, 免費AV, 色情網站, 辣妹視訊, 美女交友, 色情影片, 成人影片, 成人網站, A片,H漫, 18成人, 成人圖片, 成人漫畫, 情色網, 日本A片, 免費A片下載, 性愛, 成人交友, 嘟嘟成人網, 成人電影, 成人, 成人貼圖, 成人小說, 成人文章, 成人圖片區, 免費成人影片, 成人遊戲, 微風成人, 愛情公寓, 情色, 情色貼圖, 情色文學, 做愛, 色情聊天室, 色情小說, 一葉情貼圖片區, 情色小說, 色情, 寄情築園小遊戲, 色情遊戲, 情色視訊,

uhfdf said...

美女脫光光的照片,美女寫真天蠶變下載,蠟筆小新影片,18成人網,自拍寫真,熟女情色貼圖,卡通美女裸體漫畫,176視訊聊天,免費線上影片,台灣美女寫真集圖片館,小魔女貼影片,小弟弟影片,內衣被拿下來的美女,夢工廠成人影音網站,真實做愛照片,檳榔西施清涼秀,xyz辣妹影音聊天網,熊貓成人貼,金瓶梅成人影片交流區,免費情色電影下載,午夜成人,娘家影片,情色小說,免費網路電視,本土自拍貼圖,聊天室avooo,av片,85cc免費影城,台灣自拍寫真照片館,情色圖書館,免費a圖a片,比基尼辣妹影片,拓網交友,台灣人情色貼圖區,正妹圖片,

自拍偷窺貼圖區,視訊交友90739,內衣美女寫真,維克斯論壇,av片,本土自拍照片,176視訊聊天,聊天,搜樂論壇,交友聊天室,無名正妹強力版,109辣妹自拍,檳榔西施自拍照片,kijiji奇集集,pc交友,愛情公寓聊天室,珠海自拍寫真,ut女同聊天室,735聊天室,情色小站,免費情色小說,小瓢蟲論壇,金瓶梅情色文學,後宮電影案,69成人,自拍美女聊天室,聊天ukiss tw,小弟第貼影片,熟女裸體貼圖,kavo,ut 聊天室,後宮色情電影,a片天堂,a片影片,淫蕩少女貼圖,丁字褲美女影片,麗的情色,視訊聊天,人妻自拍貼圖,免費看aa片,